Today, everyone and their mother has a LinkedIn profile. And not just business profiles, either. It’s the perfect place for self-promotion, professional networking, and finding jobs. In other words, it’s a great place to market your business. So why aren’t you using it?

Like most small business owners, you’ve probably heard about the many wonderful uses for LinkedIn, but you’re uncertain how to make the most of it as a marketing tool for your business.

Don’t fret; you’re not the only one. Although LinkedIn can be a great marketing tool for your business, there are a few steps you can take to take your presence on the platform to the next level. Read on for our top tips on maximizing your company on LinkedIn as a marketing tool for your business.

Make Sure Your Business Profile is Up to Date

You’ve probably heard this one before, but it’s true: if your profile is old and out of date, you’re losing out on a lot of potential connections, followers, and sales. Make sure your profile is updated to include a clear and concise description of your business, including your name, location, and phone number.

Describe your products and LinkedIn marketing services, and include relevant information about your staff. Include a photo of the team you operate with and have links to your social media accounts if they’re relevant to your business.

Your goal is to create a professional, inspiring, and engaging business profile that will make people want to learn more about your company and share their connections with their friends and family.

Use LinkedIn’s Advanced Features

LinkedIn marketing has tons of valuable features for marketers, including creating custom tabs for different industries, discovering new connections that match your interests and advertising yourself and your business.

LinkedIn’s discoverability feature helps you find new connections that match your interests. If you’re looking for new hires or want to expand your sales team, you can use this feature to search for people who work in similar roles and companies.

LinkedIn’s ad platform allows you to create and manage advertising campaigns, including the ability to track results and deliver ads to targeted audiences.

Showcasing Your Staff on LinkedIn

You can feature your employees on their LinkedIn profiles, letting the world know who they are, what they do, and how they can reach you.

You can choose to have employees write short biographies about themselves or add more vital information, such as a list of their skills and their employment history with you.

You can also feature your team on LinkedIn’s virtual company wall, letting people in your network know who they should be following.

Having your team showcase their skills and accomplishments on LinkedIn can only help your business in the long run.


LinkedIn is a powerful marketing tool with a large and engaged community. If you’re not using it as a marketing tool for your business, you’re missing out. Making sure your business profile is up to date, using LinkedIn’s advanced features, adding relevant content to your profile, and showcasing your staff on LinkedIn are a few ways to help maximize your presence on LinkedIn as a marketing tool for your business.